Which type of influence tactic is exemplified when Peyton Manning,a likable NFL football player,endorses Timex watches?
A)Social proof.
B)Authority.
C)Affinity.
D)Scarcity.
E)Consistency.

Question

Quizplus · Accepted Answer

Affinity, also known as liking, is the influence tactic where a person is more likely to comply with a request or suggestion from someone they like or admire. In this case, Peyton Manning's likability is being used to influence people to purchase Timex watches.

Which Type of Influence Tactic Is Exemplified When Peyton Manning,a