Which of the following conceptually assesses the extent to which a brand has delivered a value in exchange for the attachment fans have awarded it?
A)API.
B)Switching cost analysis.
C)Message internalization.
D)Dunbar's Number.
E)Return on emotion.

Question

Quizplus · Accepted Answer

Return on emotion is a measure that evaluates the brand's ability to deliver emotional value to its customers or fans in exchange for their attachments. It assesses how well a brand is able to fulfill emotional needs and create emotional connections with its audience.

Which of the Following Conceptually Assesses the Extent to Which