Which of the following questions will facilitate channel selection?
A)Does our brand image,voice,and tone fit with the channel culture?
B)What specific goals can be pursued here given the channel's functionality? Do these goals relate to objectives in our strategic plan?
C)Does the channel offer paid media options to ensure audience reach and the ability to target specific audience segments?
D)A & B only.
E)All of these.

Question

Quizplus · Accepted Answer

All of the questions listed will help in determining the best channel to use for marketing efforts. A will help to ensure a cohesive brand image across all channels, while B will ensure that the chosen channel aligns with the overall strategy. And finally, C will ensure that the chosen channel offers the necessary paid options to reach the intended audience.

Which of the Following Questions Will Facilitate Channel Selection