Which of the following represents the value of the brand-specific mention through a paid advertising placement rather than a volunteered comment?
A)Media democratization.
B)Media multiplexity.
C)Ad equivalency value.
D)Social capital.
E)Two-step flow model of influence.

Question

Quizplus · Accepted Answer

Ad equivalency value measures how much a paid advertising placement is worth in comparison to a similar coverage earned through traditional media coverage. It helps to evaluate the impact of paid advertising on brand-specific mentions.

Which of the Following Represents the Value of the Brand-Specific