Which of the following completes the sentence,'______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers.'?
A)Data mining.
B)Social CRM.
C)Algorithmic marketing.
D)Service recovery.
E)Data warehousing.

Question

Quizplus · Accepted Answer

The sentence talks about using the collective intelligence of a firm's customers to build intimacy between the organization and its customers. Social CRM (Customer Relationship Management) is a process that involves using social media platforms to better engage with customers and utilize their feedback to improve products and services. Therefore, option B is the best fit for the sentence.

Which of the Following Completes the Sentence,'______ Embraces Software and Processes