During background assessment:
A)historical data are collected and updated.
B)a situation analysis is performed.
C)an audit is initiated.
D)estimates of market potential is forecasted.

Question

Quizplus · Accepted Answer

During background assessment, historical data are collected and updated, and a situation analysis is performed to understand the current market condition. This process helps to determine the market potential and identify potential opportunities or threats. However, an audit is not typically initiated during background assessment, and forecasts of market potential are usually made in the subsequent steps of market research. Therefore, the best choices for this question are A) and B).

During Background Assessment