Advertisers who use jingles to get customers to recall a service or product are making use of ____.
A) maintenance rehearsal
B) deliberate rehearsal
C) functional rehearsal
D) elaborative rehearsal

Question

Quizplus · Accepted Answer

Elaborative rehearsal is a memory strategy that involves associating new information with already existing knowledge in the individual's long-term memory. The use of jingles in advertising is a common example of elaborative rehearsal as it links the product or service to a catchy tune or phrase that triggers recall.

Advertisers Who Use Jingles to Get Customers to Recall a Service