When advertisers use a catchy jingle to help us remember something in their ads, they are facilitating our use of ____.
A) elaborative rehearsal
B) good continuity
C) bottom-up processing
D) maintenance rehearsal

Question

Quizplus · Accepted Answer

When advertisers use a catchy jingle to help us remember something in their ads, they are facilitating our use of elaborative rehearsal which involves making meaningful associations with information to remember it better.

When Advertisers Use a Catchy Jingle to Help Us Remember