Robert Zajonc's mere exposure effect and the James-Lange theory of emotion share the common idea that ____.
A) cognitions may not have a strong influence on emotion
B) emotion and motivation are essentially two parts of the same process
C) the environmental context will usually determine emotions
D) emotions are not really measurable

Question

Quizplus · Accepted Answer

Both the mere exposure effect and the James-Lange theory propose that emotions can be triggered without conscious thought or cognitive processing. The mere exposure effect suggests that repeated exposure to a stimulus can create a preference or emotional reaction, even if we are not aware of the exposure. The James-Lange theory suggests that emotions are the result of physiological changes in the body, rather than a cognitive interpretation of stimuli.

Robert Zajonc's Mere Exposure Effect and the James-Lange Theory of Emotion