An advertiser who wanted to effectively use Maslow's theory would research ____.
A) the difference between intrinsic and extrinsic motivation
B) the needs of the products' consumers
C) the relationship between arousal and performance
D) how the body uses negative feedback loops

Question

Quizplus · Accepted Answer

Maslow's theory is based on understanding the hierarchy of needs of individuals, so an advertiser who wants to effectively use this theory should research the needs of the products' consumers. Understanding consumer needs can help advertisers create messages that will appeal to those needs and ultimately increase the effectiveness of their advertising campaigns.

An Advertiser Who Wanted to Effectively Use Maslow's Theory Would