If you are exposed to a television advertisement containing subliminal messages, the probability is that ____.
A) the advertisement will be much more persuasive than one without the subliminal messages
B) you would feel strongly directed to purchase the product, even if you did not especially like the product
C) if certain factors aligned the advertisement could have more of an effect on you than the same advertisement without subliminal messages
D) the advertisement would be retained in your unconscious memory longer than an advertisement without subliminal messages

Question

Quizplus · Accepted Answer

Subliminal messages can have a small effect on behavior only if certain factors align, such as motivation, interest, and attention. However, the effect is not significant enough to make a person purchase a product without any conscious desire or interest in it. Research has shown that subliminal messages have a limited effect, and their influence depends on various individual factors. Therefore, option C is the most accurate choice.

If You Are Exposed to a Television Advertisement Containing Subliminal