Coldwater Creek is a retailer that uses its Web site to promote and sell new merchandise. Coldwater Creek views the Internet as a(n) _____ medium.
A)interactive
B)broadcast
C)selective-demand
D)print
E)one-way

Question

Quizplus · Accepted Answer

Coldwater Creek uses its website as an interactive medium, where customers can browse through products and make purchases. This is different from a broadcast medium (such as television), where the message is pushed out to a wide audience without much interaction or feedback. It's also not a selective-demand medium, which refers to targeted advertising aimed at specific individuals or businesses. It's not a print medium, which implies a physical printed document. Finally, it's not a one-way medium, since customers can provide feedback and interact with the website.

Coldwater Creek Is a Retailer That Uses Its Web Site