The brand identity for Quaker Oats would include:
A)consumer perception that the cereal is nutritious
B)the Quaker gentleman who appears on the box and in the Quaker ads
C)the round shape of the oatmeal package
D)the taste of the cooked oatmeal
E)all of the above

Question

Quizplus · Accepted Answer

Brand identity encompasses all elements that contribute to the perception of a brand, including consumer perceptions, visual symbols, packaging design, and product experience.

The Brand Identity for Quaker Oats Would Include