Which of the following statements describes a reason why marketers are adopting the concept of integrated marketing communications?
A)There is a shift in marketplace power from retailers to manufacturers.
B)Escalating price competition in many markets has forced marketers to spend more of their promotional budget on price promotions rather than media advertising.
C)Privacy issues are causing many marketers to abandon database marketing.
D)Companies are paying their advertising agencies using a fixed salary as opposed to incentive plans.
E)All of the above are reasons why marketers are adopting the concept of integrated marketing communications.

Question

Quizplus · Accepted Answer

Marketers are adopting the concept of integrated marketing communications because escalating price competition in many markets has forced them to spend more of their promotional budget on price promotions rather than media advertising. Integrated marketing communications allow marketers to use a variety of communication tools to achieve their objectives, which may be more cost-effective than relying solely on one promotional tool.

Which of the Following Statements Describes a Reason Why Marketers