As Advertisers Embraced the Process of Integrated Marketing Communications

As advertisers embraced the process of integrated marketing communications,:

A) auxiliary promotional services became an important element in effective marketing communications
B) many companies began looking beyond their traditional advertising agencies and using other types of promotional specialists to develop and implement their promotional programs
C) many ad agencies acquired public relations,sales promotion,and direct marketing companies to expand their capabilities and offer clients one-stop shopping for all their promotional needs
D) companies began using a variety of promotional tools rather than relying primarily upon mass media advertising
E) all of the above occurred