External factors that might affect the way consumers perceive advertisements include:
A)subcultural purchasing patterns
B)social class values
C)attitudes of friends and family
D)reference group norms
E)all of the above

Question

Quizplus · Accepted Answer

All of the above factors can affect the way consumers perceive advertisements. Subcultural purchasing patterns can influence what types of ads are appealing or relevant to certain groups of consumers. Social class values can shape perceptions of luxury or practicality in ads. Attitudes of friends and family can introduce bias or support for certain brands or products. Reference group norms can influence perceptions of what is popular or desirable among a specific social group.

External Factors That Might Affect the Way Consumers Perceive Advertisements