An approach to consumer learning that views the consumer as an information processor and problem-solver who forms judgments and evaluates various alternatives is consistent with:
A)classical conditioning
B)instrumental conditioning
C)shaping
D)cognitive learning theory
E)process integration

Question

Quizplus · Accepted Answer

The approach described in the statement is consistent with cognitive learning theory, which emphasizes that consumers actively process information, form judgments, and evaluate alternatives based on their knowledge and experiences. Classical conditioning and instrumental conditioning focus on the role of stimuli and reinforcement in shaping behavior. Shaping is a specific form of reinforcement in which a behavior is gradually modified through reward and punishment. Process integration is not a recognized theory of consumer learning.

An Approach to Consumer Learning That Views the Consumer as an Information