_____ refer to specific events or outcomes consumers experience when a product or service is purchased and/or consumed.
A)Evaluative criteria
B)Attribute assignments
C)Dissonance motives
D)Consequences
E)Reinforcement criteria

Question

Quizplus · Accepted Answer

Consequences refer to specific events or outcomes consumers experience when a product or service is purchased and/or consumed. Evaluative criteria refer to the standards a consumer uses to evaluate the attributes of a product or service, attribute assignments refer to the beliefs a consumer has about a product or service, dissonance motives refer to the discomfort or psychological tension that arises when a consumer holds conflicting beliefs or attitudes, and reinforcement criteria refer to the rewards or punishments a consumer associates with product or service usage.

_____ Refer to Specific Events or Outcomes Consumers Experience When