Which of the following techniques can marketers use to ensure their brand is included in the consumer's evoked set?
A)Create top-of-mind awareness.
B)Use comparative advertising to encourage consumers to consider their brand along with market leaders.
C)Use point-of-purchase displays to draw attention to a brand in the store.
D)Use in-store sampling to encourage consumers to try a brand.
E)Do all of the above.

Question

Quizplus · Accepted Answer

All of the above techniques can be used to ensure that a brand is included in the consumer's evoked set. Creating top-of-mind awareness increases the likelihood that the brand will be considered, comparative advertising encourages consumers to compare the brand to market leaders, point-of-purchase displays draw attention to the brand in the store, and in-store sampling encourages consumers to try the brand. Using all of these techniques together can increase the chances that a consumer will consider the brand when making a purchasing decision.

Which of the Following Techniques Can Marketers Use to Ensure