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As You Are Watching Television,have You Ever Seen the Same

Question 22

Multiple Choice

As you are watching television,have you ever seen the same commercial repeated numerous times over a period of days? The best explanation for the repetitive ads is the advertisers' desire to create:


A) selective attention.
B) selective exposure.
C) selective comprehension.
D) selective retention.
E) subliminal perception.

Correct Answer:

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