Martha took part in a marketing research experiment in which she was given two pictures of two distinctly different kitchens and asked to write a description of the person who owned each one.What kind of motivation research was Martha participating in?
A)projective techniques
B)an association test
C)a focus interview
D)a mall intercept
E)subliminal test

Question

Quizplus · Accepted Answer

Projective techniques involve presenting participants with ambiguous stimuli, such as pictures or words, and asking them to project their feelings, attitudes, beliefs, or desires onto the stimuli. In this case, Martha was given pictures of kitchens and asked to write a description of the person who owned each one, which is an example of a projective technique.

Martha Took Part in a Marketing Research Experiment in Which