DAGMAR MOD II was developed to alleviate problems with:
A)the response hierarchy used in the original DAGMAR model
B)the costs of using DAGMAR
C)the fact DAGMAR ignores sales results
D)setting benchmark measures
E)creating measurable communications objectives

Question

Quizplus · Accepted Answer

DAGMAR Mod II was developed to address issues with the original response hierarchy used in the DAGMAR model. It aimed to make the hierarchy more flexible and realistic, as some critics argued that the original hierarchy was too rigid and did not accurately reflect consumer behavior.

DAGMAR MOD II Was Developed to Alleviate Problems With