Financially oriented managers who view marketing communications as an expense rather than an investment are likely to prefer _____ objectives for advertising and other promotional areas.
A)sales-oriented
B)communication
C)positioning
D)image
E)functional

Question

Quizplus · Accepted Answer

Sales-oriented objectives focus on generating immediate revenue or specific sales targets, which aligns with a financially oriented manager's perspective of viewing marketing communication as an expense that needs to generate a direct return on investment.

Financially Oriented Managers Who View Marketing Communications as an Expense