Product usage,attitude studies,and perceptual mapping would be examples of:
A)general preplanning inputs
B)product/service specific preplanning inputs
C)verification studies
D)revision studies
E)demographic studies for business-to-business clients

Question

Quizplus · Accepted Answer

Product usage, attitude studies, and perceptual mapping are all preplanning inputs that are specific to a particular product or service. These types of inputs help companies understand their target audience and the market in which they operate, which can inform their overall marketing strategy. General preplanning inputs, verification studies, revision studies, and demographic studies are all different types of market research that may be useful for companies, but they are not specifically related to the planning and development of a particular product or service.

Product Usage,attitude Studies,and Perceptual Mapping Would Be Examples Of