There are five steps in the creative process as designed by James Webb Young,a former creative director at the J.Walter Thompson agency.They are:
A)preparation,brainstorming,growth,reality check,and verification
B)immersion,testing,illumination,creation,and verification
C)immersion,digestion,incubation,illumination,verification
D)preparation,incubation,immersion,illumination,and reality check
E)immersion,brainstorming,incubation,creation,and reality check

Question

Quizplus · Accepted Answer

The five steps in the creative process as designed by James Webb Young are immersion (gathering information and becoming fully immersed in the problem), digestion (processing and understanding the information), incubation (allowing the ideas to develop unconsciously), illumination (the "aha" moment where ideas come together), and verification (testing and refining the idea). Option C lists the correct steps in the correct order.

There Are Five Steps in the Creative Process as Designed