Which of the following questions should be used as a criterion when evaluating creative output?
A)Does the creative approach create a segmentation base?
B)Is the creative approach consistent with that used by the competition?
C)Is the creative approach appropriate for the target audience?
D)Does the creative approach support a market aggregation strategy?
E)All of the above questions should be used as criteria when evaluating creative output.

Question

Quizplus · Accepted Answer

Evaluating the appropriateness of the creative approach for the target audience is the most important criterion as it directly impacts the effectiveness of the message. The other options may also be relevant, but their importance may vary depending on the overall marketing strategy and goals.

Which of the Following Questions Should Be Used as a Criterion