For newspapers,the cost efficiency formula is based on:
A)the pass-along rate
B)GRPs
C)column inches
D)the daily inch rate
E)the absolute reach

Question

Quizplus · Accepted Answer

The cost efficiency formula for newspapers is based on the daily inch rate, which is the cost of placing an advertisement per column inch per day. This metric allows advertisers to compare the cost of advertising in different newspapers and make informed decisions about where to place their ads. Choice A (pass-along rate) and choice B (GRPs) are metrics typically used in television advertising, while choice C (column inches) is a measurement of the physical size of an advertisement. Choice E (absolute reach) is a term used in media planning to describe the total number of people who will be exposed to an advertising campaign, regardless of whether they actually engage with the content.

For Newspapers,the Cost Efficiency Formula Is Based On