Which of the following statements about reach and frequency is true?
A)Evidence suggests wearout is not a result of seeing an advertisement too often.
B)The central goal of media planning should be to enhance reach rather than frequency.
C)Any generalizations about reach and frequency will vary according to the medium being examined.
D)The evidence suggests that an exposure rate of one within a purchase level is an effective level.
E)All of the above statements about reach and frequency are true.

Question

Quizplus · Accepted Answer

Different media have different potentials for reach and frequency, so generalizations cannot be made that apply to all media. A, B, and D are incorrect statements.

Which of the Following Statements About Reach and Frequency Is