Which of the following is an advantage inherent in the pulsing method of scheduling advertising?
A) cost efficiency of advertising
B) covers the entire buying cycle
C) allows for the use of more than one media vehicle
D) ability to use advertising as a constant reminder to the consumer
E) all of the above
Correct Answer:
Verified
Q22: In terms of advertising,scheduling constant advertising without
Q27: A media selection problem whereby the coverage
Q43: _ is the employment of periods of
Q46: Seasonal products such as Mother's Day cards
Q47: For which of the following products is
Q47: Disneyworld advertises itself as a vacation spot
Q48: A product that may be consumed throughout
Q52: Given an advertising objective of achieving maximum
Q53: Which of the following statements describes an
Q54: Which media scheduling method would be inappropriate
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents