Which television daypart has the highest rates and is dominated by national advertisers?
A)morning
B)early fringe
C)prime-time
D)late news
E)late fringe

Question

Quizplus · Accepted Answer

Prime-time has the highest rates and is dominated by national advertisers. This is because it is the most-watched time slot, with shows having strong ratings and mass appeal. National advertisers prefer prime-time because it allows them to reach a wide and diverse audience, making it more cost-effective for them to advertise.

Which Television Daypart Has the Highest Rates and Is Dominated