Which of the following processes makes it possible to personalize an advertising message?
A)cross-market transaction
B)selective binding
C)cross media binding
D)controlled circulation
E)desk top publishing

Question

Quizplus · Accepted Answer

Selective binding allows advertisers to create different versions of a magazine or publication, targeting specific demographics or interests, thus personalizing the advertising message.

Which of the Following Processes Makes It Possible to Personalize