Which of the following statements about the circulation of magazines is true?
A)Circulation revenue is becoming a major source of income for many publications.
B)The higher the circulation of a magazine,the higher the advertising rates it can generally charge.
C)Many magazines are finding the incremental costs of attracting and maintaining circulation increases is not always cost effective.
D)Some magazines have reduced their circulation base in recent years to control costs.
E)All of the above statements about the circulation of magazines are true.

Question

Quizplus · Accepted Answer

All of the statements listed are true. Circulation revenue has become an important source of income as print advertising has declined. Higher circulation generally leads to higher advertising rates. However, many publications have found that the cost of attracting and maintaining circulation may not be worth the return on investment. Some magazines have even reduced circulation in order to control costs.

Which of the Following Statements About the Circulation of Magazines