The cost of advertising space in magazines is primarily a function of:
A)the size of the ad
B)the ad's position in the magazine
C)the frequency of ad insertions
D)the circulation of the publication
E)whether color is used in the ad

Question

Quizplus · Accepted Answer

The cost of advertising space in magazines is primarily determined by the circulation of the publication. This is because the higher the circulation, the more exposure an advertisement can get, and the more valuable the advertising space becomes. While the size, position, and frequency of ad insertions can also influence the cost, they are secondary factors compared to circulation. The use of color in the ad may also affect the cost, but to a lesser extent than circulation.

The Cost of Advertising Space in Magazines Is Primarily a Function