Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising?
A)Unlike television ads,magazine ads are intrusive and not easy to ignore.
B)Consumers generally choose to purchase a magazine because they are interested in the content and ads are additional information relevant to the issue or topic area.
C)There are not many ads in most magazines,so they do not bother consumers.
D)Because more creative options are available for magazines than for television advertising,magazine ads are more interesting.
E)Magazine advertising does not provide the psychographic or demographic selectivity that television does.

Question

Quizplus · Accepted Answer

Consumers who purchase a magazine are seeking out specific content and are more likely to be receptive to ads that are relevant to that content. Television advertising is often seen as interrupting the viewing experience and is not as targeted as magazine advertising.

Which of the Following Statements Provides a Reason Why Consumers