Marketers can achieve geographic selectivity in magazine advertising by using:
A)magazines edited for and targeted toward particular regions,cities,or areas
B)national editions of major magazines that cover the entire country
C)general-interest business publications
D)magazines targeted to adults
E)any of the above

Question

Quizplus · Accepted Answer

Magazines edited for and targeted toward particular regions, cities, or areas provide the best option for achieving geographic selectivity in magazine advertising. These magazines are more likely to be read by people in the specific region and are therefore more effective in targeting that audience. National editions and general-interest publications may not provide the same level of geographic selectivity.

Marketers Can Achieve Geographic Selectivity in Magazine Advertising by Using