What two methods are used to measure the impact of Yellow Pages advertising on sales?
A)CPM and frequency
B)reach and frequency
C)circulation and usage
D)visibility and usage
E)CPM and pass-along rate

Question

Quizplus · Accepted Answer

The two methods used to measure the impact of Yellow Pages advertising on sales are circulation and usage. Circulation refers to the number of Yellow Pages directories that are distributed, while usage refers to the percentage of individuals who use the directories to find local businesses. By tracking changes in these two metrics before and after an advertising campaign, businesses can measure the impact of their Yellow Pages advertising on sales. CPM, pass-along rate, visibility, reach, and frequency are not relevant to measuring the impact of Yellow Pages advertising on sales.

What Two Methods Are Used to Measure the Impact of Yellow