Which of the following has been cited as a limitation of outdoor advertising?
A)its ability to target specific markets
B)frequency of exposure is too high
C)high absolute and relative costs
D)negative attitudes of consumers toward the medium
E)all of the above

Question

Quizplus · Accepted Answer

Outdoor advertising has several limitations, including its inability to target specific markets, high absolute and relative costs, and negative attitudes of consumers toward the medium.

Which of the Following Has Been Cited as a Limitation