Based on research figures,approximately two-thirds of all consumers' purchase decisions are made while shopping.Given this fact,which of the following media should be most effective in influencing consumer decisions?
A)nationally televised ads
B)in-store media
C)local newspaper coupon supplements
D)parking meter advertisements
E)billboards near the consumer's store of choice

Question

Quizplus · Accepted Answer

Since the majority of purchase decisions are made while shopping, in-store media would be the most effective in influencing consumers at the moment when they are making a decision. The other options (nationally televised ads, local newspaper coupon supplements, parking meter advertisements, and billboards) may help create brand awareness but may not have the same impact on immediate purchase decisions as in-store media.

Based on Research Figures,approximately Two-Thirds of All Consumers' Purchase Decisions