Interactive TV,interactive CD-ROMs,kiosks,and interactive phones:
A)are viewed by businesses as breeches of consumer rights to privacy
B)can be used as contributors to an IMC program
C)cannot be linked with traditional advertising media
D)will replace the Internet in most IMC programs
E)are not viewed as being viable elements within a well-designed IMC program

Question

Quizplus · Accepted Answer

Interactive TV, interactive CD-ROMs, kiosks, and interactive phones can be used as contributors to an IMC program. They provide an interactive way for businesses to engage with consumers and can complement traditional advertising media.

Interactive TV,interactive CD-ROMs,kiosks,and Interactive Phones