Which of the following statements describes the relationship between the Internet and personal selling in an integrated marketing communications program?
A)The Internet is not a good source of leads for a company's sales force.
B)Customer service can only be provided by an actual person.
C)One-to-one relationships can only be established by the salesperson and not on a computer.
D)In a well-designed IMC program,the use of the Internet and personal selling should be complementary.
E)A company's Web site cannot be expected to stimulate trial purchase;only salespeople can do this.

Question

Quizplus · Accepted Answer

In an integrated marketing communications program, the use of the Internet and personal selling should be complementary, working together to achieve the overall marketing goals of the company. The Internet can be utilized for lead generation and customer relationship management, while personal selling can provide personalized customer service and establish one-to-one relationships. A well-designed IMC program would recognize the strengths and limitations of both approaches and use them in a complementary way. Option A, B, and E are incorrect because the statements are either too broad or too limiting and do not accurately reflect the relationship between the Internet and personal selling in an IMC program.

Which of the Following Statements Describes the Relationship Between the Internet