Buick conducted a sweepstakes in which people could enter to win the car Tiger Woods uses during tournaments.To enter sweepstakes,consumers had to visit Buick's site.Buick used which promotional mix element on the Internet?
A)direct marketing
B)personal selling
C)television advertising
D)public relations
E)sales promotions

Question

Quizplus · Accepted Answer

The sweepstakes is a form of sales promotion, as it encourages consumers to engage with the brand by offering a chance to win a prize.

Buick Conducted a Sweepstakes in Which People Could Enter to Win