Which of the following is a valid objective for a marketer who is employing the Internet as a communications vehicle?
A)to create a sustainable competitive advantage
B)to implement a diversification strategy
C)to create a strong brand
D)to prevent a price war
E)to do all of the above

Question

Quizplus · Accepted Answer

Creating a strong brand is a valid objective for a marketer who is employing the Internet as a communications vehicle. The Internet provides numerous opportunities to establish brand identity and reach target audiences. While creating a sustainable competitive advantage, implementing a diversification strategy, and preventing a price war are important goals for marketers, they may not necessarily be directly related to using the Internet as a communications tool.

Which of the Following Is a Valid Objective for a Marketer