Which of the following is NOT a valid objective for a marketer who is employing the Internet as a communications vehicle?
A)to create an image
B)to generate interest
C)to disseminate information
D)to prevent price wars
E)to create awareness

Question

Quizplus · Accepted Answer

Preventing price wars is not an objective that can be achieved through internet communications. It is more related to pricing strategies and negotiations, rather than marketing communications via the internet. The other objectives (creating an image, generating interest, disseminating information, creating awareness) can all be valid marketing objectives for using the internet as a communications vehicle.

Which of the Following Is NOT a Valid Objective for a Marketer