Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal.The appearance of Bart Simpson on the watch and not the Kellogg's logo would:

Question

Quizplus · Accepted Answer

By featuring Bart Simpson on the watch instead of the Kellogg's logo, the promotion may attract consumers who are interested in the character but not necessarily loyal to the Kellogg's brand. This could detract from the overall goal of building a strong consumer franchise.

Kellogg's Promoted a Bart Simpson Watch to Consumers Who Mailed