The stage of the IMC planning process which comes immediately after the overall marketing plan is reviewed is the:
A)integration and implementation of marketing communications strategies.
B)development of marketing job descriptions.
C)promotional program situation analysis.
D)budget determination.
E)analysis of market forecasts.

Question

Quizplus · Accepted Answer

After reviewing the overall marketing plan, the next step in the IMC planning process is to conduct a promotional program situation analysis to assess the current market conditions and promotional opportunities.

The Stage of the IMC Planning Process Which Comes Immediately