_____ includes those marketing activities that provide extra value or incentives for purchasing a product, such as coupons and premiums.
A)Direct marketing
B)Advertising
C)Public relations
D)Sales promotion
E)Publicity

Question

Quizplus · Accepted Answer

Sales promotion includes marketing activities that provide extra value or incentives for purchasing a product, such as coupons and premiums. Direct marketing focuses on targeting specific individuals directly, advertising involves paid communication through various channels, public relations involves managing the brand image and reputation, and publicity involves getting media attention through non-paid means.

_____ Includes Those Marketing Activities That Provide Extra Value or Incentives