Advertisements for CL brake products, True spark plugs, AM chassis parts, and Stone wheels featured in Tire Review, a journal for owners/operators of auto shops, are examples of _____ advertising.
A) retail
B) direct-response
C) business-to-business
D) direct-mail
E) primary-demand
Correct Answer:
Verified
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Q73: One of the major tools of straight-to-consumer
Q74: Which of the following best describes selective-demand
Q75: Sales promotion programs targeted at marketing intermediaries
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