Primary-demand advertising is designed to:
A)influence the purchase of only industrial goods and services.
B)stimulate demand for a general product class or entire industry.
C)help launch a specific line extension.
D)stimulate demand for existing products that are "dying."
E)create a market share gain for the industry leader.

Question

Quizplus · Accepted Answer

Primary-demand advertising is used to create a demand for a general product class or the entire industry. It is aimed at stimulating consumer interest and demand for a type of product rather than a specific brand within that product category. The objective of primary-demand advertising is to attract potential customers to the product category and to increase overall sales for the industry as a whole.

Primary-Demand Advertising Is Designed To