Which of the following is true of retail advertising?
A)It is done by large companies on a nationwide basis or in most regions of the country.
B)It takes the form of direct-response advertising.
C)It is done to build store traffic and sales.
D)It is designed to stimulate demand for the general product class or an entire industry.
E)It is targeted at marketing channel members such as wholesalers, distributors, and suppliers.

Question

Quizplus · Accepted Answer

Retail advertising is aimed at attracting customers to visit a store and make a purchase. Its primary objective is to drive traffic and sales to a particular store or stores.

Answer: A and D are partially true 
 While large companies with nationwide or regional operations may undertake retail advertising, the primary purpose of this advertising is to drive sales and traffic for a specific location. Similarly, some retail advertising may be designed to stimulate demand for a product class or industry, but this is not the primary purpose of such advertising.

Answer: B and E are incorrect 
 Direct-response advertising is not typically associated with retail advertising. Retail advertising is aimed at consumers, not marketing channel members like wholesalers and distributors.

Which of the Following Is True of Retail Advertising