Which of the following is true of advertising?
A)Advertising attempts to create a personal relationship with the consumers.
B)The nature and purpose of advertising is usually the same across various industries.
C)Advertising is a valuable tool for building brand and company equity.
D)Advertising is used only for the promotion of mass consumer products.
E)One disadvantage of advertising is that it is extremely personal to consumers.

Question

Quizplus · Accepted Answer

Advertising is a valuable tool for building brand and company equity as it helps to create awareness, influence consumer attitudes and perceptions, and ultimately increases sales and profitability. It can also differentiate a company from its competitors and establish a unique brand identity. While the nature and purpose of advertising may differ across industries and target audiences, the ultimate goal is usually to increase sales and build brand equity. Advertisements are not extremely personal to consumers as they are typically aimed at large audiences. However, advertising can attempt to create a personal relationship with consumers through targeted messaging and personalized advertisements.

Which of the Following Is True of Advertising